~ Brett Rovey
Brett Rovey is a 3rd generation farmer on Rovey dairy, a family farm based in Arizona. The farm locations are spread out between Palo Verde, Buckeye and Glendale. The Glendale location is about 3 miles from the stadium where Arizona Cardinals play. The dairy farm was started by Brett’s grandfather in 1943 and was later purchased by Brett’s father Paul in 1978 who started steadily growing the business from 200 cows up to 2000 cows they have today.
Rovey dairy has started farming their ground in 2012, in order to ensure sufficient quantities of quality feed for their cows. They farm around 2000 acres on fields spread out across 50 miles and the entirety of their production goes into feeding the cows. The farms grow a wide range of row crops such as alfalfa, corn silage, sorghum silage, barley, sugar beets, bermuda grass and rye.
Due to an extensive amount of activities being performed on the farms at any given time, there was an issue with keeping things organized, especially due to the widespread fields which are gathered across several locations. Brett has spent time searching for a suitable solution that would streamline the production and get a much clearer insight into production costs, tasks, and other operations across the farms.
~ Brett Rovey
Having spreadsheets and written notes at multiple locations makes it impossible to share the data in an efficient way, not to mention having no real time insight into inventory, which is the key prerequisite for efficient usage of inputs across multiple farm locations. Furthermore, having a large number of fields puts an emphasis on being on top of costs per field and crop, in order to better plan the usage of inputs for the seasons to come.
When it comes to their business, Rovey dairy puts a heavy focus on cost effectiveness, following up with an ever growing passion for improving their farm management practices. Their goal is to improve the produce quantity and quality due to the fact that everything they produce on the fields eventually ends up as cow feed, affecting the quality of milk they distribute all over the US.