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The ROI of AI advisory in agriculture is measurable, traceable, and directly connected to commercial outcomes – yet most companies do not know where to start measuring it. Unlike traditional marketing spend, where attribution is often murky, the ROI of AI advisory services in agriculture is measurable, traceable, and directly linked to commercial outcomes. ThisRead more

Every season, the first crop protection decisions set the trajectory for everything that follows. Spring crop protection planning is the process of scheduling, timing, and executing the first seasonal crop protection application based on scouting data, weather conditions, and product rotation strategy. Get the timing right, and you are ahead of pest pressure, managing riskRead more

For any farm owner, CFO, or operations manager running a large-scale specialty crop operation, the cost per hectare calculation is one of the most important numbers in the business. It determines whether a field is profitable, whether input spending is justified, and whether the season will end with healthy margins or unexpected losses.  Yet most farmsRead more

The concept of an AI advisor in agriculture is no longer theoretical. Companies across the ag-input, seed, and machinery sectors are already deploying AI-powered advisors to engage farmers at scale, deliver consistent agronomic guidance, and generate measurable commercial outcomes. But when someone says, “AI advisor,” what does that actually mean in practice? What does itRead more

Wheat disease detection is difficult to get right early in the season, especially when symptoms are still subtle. In the AgriDrone project, AGRIVI and Skyline Drones integrate high-resolution drone imagery into AGRIVI’s platform to improve early identification of Fusarium head blight and Septoria leaf blotch and support targeted crop protection decisions. These two wheat diseasesRead more

As global agriculture grapples with the twin challenges of climate change and sustainability, at Mexico’s agave fields, global tequila producer is transforming its operations with technology.  Emmanuel Arreola, a Data Management and Analysis Specialist at PROFOA, an independent company for service and support of agave production of Tequila Sauza, is helping lead this shift –Read more

In today’s fast-paced food and beverage (F&B) industry, artificial intelligence (AI) is no longer optional, it’s mission-critical. As consumer demands evolve, supply chains stretch across continents, and sustainability targets tighten, global brands are heavily investing in AI to stay ahead.  These innovations are just as transformative for agriculture: precision forecasting, resource optimization, and traceability haveRead more

LTD Almond, a forward-thinking almond producer from Georgia, has long been committed to delivering premium-quality almonds through sustainable and efficient farming practices. With a strong focus on innovation and productivity, the company sought to enhance its operations by adopting digital tools that provide better control over its production processes. This led to the strategic implementationRead more

Client Spotlight: Tropical Farm Management Kenya  In a significant step towards modernizing coffee production, Tropical Farm Management Kenya (TFMK), a subsidiary of Neumann Kaffee Gruppe (NKG), the world’s largest coffee trading group, has implemented the AGRIVI Farm Management System (FMS) to enhance efficiency, transparency, and data-driven decision-making across its coffee operations.   TFMK, a key playerRead more

In today’s global food system, a single bottle of juice might rely on strawberries from Spain, mangoes from India, and oranges from Greece, each grown by different farmers, under different conditions. Thus, food and beverage companies face increasing pressure to ensure product quality, meet sustainability goals, and reduce operational costs, all while managing a networkRead more