Blog

As global agriculture grapples with the twin challenges of climate change and sustainability, at Mexico’s agave fields, global tequila producer is transforming its operations with technology.  Emmanuel Arreola, a Data Management and Analysis Specialist at PROFOA, an independent company for service and support of agave production of Tequila Sauza, is helping lead this shift –Read more

In today’s fast-paced food and beverage (F&B) industry, artificial intelligence (AI) is no longer optional, it’s mission-critical. As consumer demands evolve, supply chains stretch across continents, and sustainability targets tighten, global brands are heavily investing in AI to stay ahead.  These innovations are just as transformative for agriculture: precision forecasting, resource optimization, and traceability haveRead more

LTD Almond, a forward-thinking almond producer from Georgia, has long been committed to delivering premium-quality almonds through sustainable and efficient farming practices. With a strong focus on innovation and productivity, the company sought to enhance its operations by adopting digital tools that provide better control over its production processes. This led to the strategic implementationRead more

Client Spotlight: Tropical Farm Management Kenya  In a significant step towards modernizing coffee production, Tropical Farm Management Kenya (TFMK), a subsidiary of Neumann Kaffee Gruppe (NKG), the world’s largest coffee trading group, has implemented the AGRIVI Farm Management System (FMS) to enhance efficiency, transparency, and data-driven decision-making across its coffee operations.   TFMK, a key playerRead more

In today’s global food system, a single bottle of juice might rely on strawberries from Spain, mangoes from India, and oranges from Greece, each grown by different farmers, under different conditions. Thus, food and beverage companies face increasing pressure to ensure product quality, meet sustainability goals, and reduce operational costs, all while managing a networkRead more

For decades, agricultural machinery manufacturers have relied on dealer networks, trade shows, and direct sales teams to connect with farmers. While these strategies remain valuable, today’s digital landscape presents new challenges. With an overwhelming number of products and marketing messages competing for attention, many companies struggle to engage potential customers effectively.  Farmers today are digitallyRead more

As 2024 wraps up, it is clear that AI and Gen AI were the most significant trends in AgTech this year.  Market trends predict that the value of AI in the agriculture market will grow to about 4.7 billion U.S. dollars by 2028, which means it’s just the beginning.   Artificial Intelligence (AI) is revolutionizing industries, andRead more

In today’s rapidly evolving agricultural landscape, farmers are under increasing pressure. Rising input costs, extreme weather events, and fluctuating commodity prices are just some of the challenges threatening farm profitability. In light of these pressures, profitability today is about more than just maximizing yields; it’s about optimizing every aspect of farm management—particularly when it comesRead more

Recent insights from a McKinsey Global Report highlight that farmers worldwide continue to face significant challenges in 2024, including rising input costs, extreme weather events, and volatile commodity prices. These difficult and unpredictable conditions in global agriculture have led farmers to increasingly prioritize productivity, efficiency, and sustainability. Despite these priorities, the unfavorable environment has alsoRead more

Daily on a farm, hundreds of pieces of information are generated upon which farm management decisions are made. Making a right decision is crucial in securing high yields and maximize farms profitability. Although most farmers opt for traditional forms of increasing and improving the quality of crop yield, such as investment in new machinery orRead more