
{"id":29845,"date":"2022-05-24T09:00:15","date_gmt":"2022-05-24T07:00:15","guid":{"rendered":"https:\/\/www.agrivi.com\/uncategorized-hr\/sljedivost-sto-to-zapravo-znaci\/"},"modified":"2024-05-13T15:51:16","modified_gmt":"2024-05-13T13:51:16","slug":"sljedivost-sto-to-zapravo-znaci","status":"publish","type":"post","link":"https:\/\/www.agrivi.com\/hr\/blog\/sljedivost-sto-to-zapravo-znaci\/","title":{"rendered":"Sljedivost &#8211; \u0161to to zapravo zna\u010di?"},"content":{"rendered":"<p>U novije vrijeme, to\u010dna i pravovremena sljedivost proizvoda i aktivnosti u lancu opskrbe postala je novi \u010dimbenik u hrani i agrobiznisu op\u0107enito. Sve \u010de\u0161\u0107e, potro\u0161a\u010di diljem svijeta tra\u017ee pouzdan dokaz sljedivosti, kao va\u017ean kriterij za kvalitetu i sigurnost prehrambenog proizvoda. Sigurnost hrane i sljedivost trenutno su glavna tema rasprava vlada i industrija diljem svijeta. Sljedivost je zapravo mogu\u0107nost pra\u0107enja nekog proizvoda kroz odre\u0111ene faze proizvodnje, prerade i distribucije.<\/p>\n<p>Sljedivost ili alat za pra\u0107enje proizvoda poma\u017ee identificirati proizvod u svakom stupnju lanca opskrbe (od proizvodnje do distribucije), od kuda je hrana do\u0161la i gdje je hrana oti\u0161la, u skladu s ciljevima nadzora hrane i certifikacijom sustava. Sljedivost igra va\u017enu ulogu u olak\u0161avanju konkurentnosti tvrtkama na doma\u0107em i globalnom tr\u017ei\u0161tu. Sposobnost pra\u0107enja proizvoda kroz sve faze proizvodnje na poljoprivrednom gospodarstvu, od prerade, distribucije, transporta i maloprodaje do krajnje to\u010dke, ili potro\u0161a\u010da, postaje standardna praksa poslovanja za sve koji su uklju\u010deni u dana\u0161njem lancu opskrbe hranom.<\/p>\n<p>Prednosti sljedivosti \u0161iroko su prepoznate. Ipak, za male poljoprivrednike u zemljama u razvoju, posebno poljoprivrednike koji proizvode hortikulturne i druge svje\u017ee prehrambene proizvode, zahtjevi sljedivosti mogu predstavljati zapreku u trgovini. Tr\u017ei\u0161te za sigurnu i sljedivu hranu mo\u017ee tako isklju\u010diti male poljoprivredne proizvo\u0111a\u010de koji nemaju sredstava da udovoljavaju sve stro\u017eim standardima, a osobito zahtjeve za pra\u0107enje i nadzor okoli\u0161nih varijabli i varijabli lanca opskrbe kori\u0161tenjem sofisticirane tehnologije. Sljedivost je vrijedan poslovni alat za poljoprivrednike, upravo zbog sposobnosti pra\u0107enja proizvoda kroz sve faze njegove proizvodnje i distribucije. Sljedivost je alat koji ispunjava o\u010dekivanja kupaca i krajnjih korisnika i slu\u017ei kao potvrda da uzgajiva\u010d zaista ispunjava njihove zahtjeve. Potro\u0161a\u010di danas \u017eele znati \u0161to se doga\u0111a s prehrambenim proizvodima na svakom koraku &#8211; od proizvodnje do prodaje.<\/p>\n<p>Sve vi\u0161e brinu i za sigurnosti hrane, dok odre\u0111eni dio populacije pak postaje zabrinutiji, primjerice, o tome na koji je na\u010din ta hrana proizvedena, da li je organska i koliko je kori\u0161teno kemikalija. Prihva\u0107anje sljedivosti nije stvar izbora. Pitanje je samo kako \u0107emo to u\u010diniti na najbolji mogu\u0107i na\u010din, a kako \u0107emo iskoristiti prilike koje su tek u nastajanju.<\/p>\n<p><a href=\"https:\/\/www.agrivi.com\/hr\/proizvodi\/traceability\/\" target=\"_blank\">AGRIVI Traceability<\/a> rje\u0161enje nudi najbolje proizvodne prakse za vi\u0161e od 100 kultura, s detaljnom evidencijom pra\u0107enja radnog vremena, za\u0161tite od \u0161teto\u010dina, gnojidbe i zemljopisnim lokacijama polja na kojima se neki usjev uzgaja. Funkcionalnost izvje\u0161tavanja pak osigurava da je proizvod povezan s realnim podacima, koji prikazuju kako je usjev tretiran tijekom cijele mvegetacije i na kojim lokacijama. To \u0107e osigurati konkurentsku prednost i lak\u0161i pristup kupcima do ubranih proizvoda. Zatra\u017eite sastanak za AGRIVI sada i pove\u0107ajte razinu sljedivosti va\u0161eg rada lak\u0161e nego ikad.<\/p>\n"},"excerpt":{"rendered":"<p>U novije vrijeme, to\u010dna i pravovremena sljedivost proizvoda i aktivnosti u lancu opskrbe postala je novi \u010dimbenik u hrani i agrobiznisu op\u0107enito. Sve \u010de\u0161\u0107e, potro\u0161a\u010di diljem svijeta tra\u017ee pouzdan dokaz sljedivosti, kao va\u017ean kriterij za kvalitetu i sigurnost prehrambenog proizvoda. Sigurnost hrane i sljedivost trenutno su glavna tema rasprava vlada i industrija diljem svijeta. Sljedivost<br \/><a href=\"https:\/\/www.agrivi.com\/hr\/blog\/sljedivost-sto-to-zapravo-znaci\/\" class=\"more\">PRO\u010cITAJTE VI\u0160E<\/a><\/p>\n","protected":false},"author":13,"featured_media":31124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[384,389],"tags":[],"class_list":["post-29845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-poljoprivredno-poslovanje"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sljedivost - \u0161to to zapravo zna\u010di? - AGRIVI<\/title>\n<meta name=\"description\" content=\"Sljedivost - \u0161to to zapravo zna\u010di? AGRIVI\" \/>\n<meta name=\"robots\" content=\"index, nofollow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agrivi.com\/hr\/blog\/sljedivost-sto-to-zapravo-znaci\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sljedivost - \u0161to to zapravo zna\u010di? - AGRIVI\" \/>\n<meta property=\"og:description\" content=\"Sljedivost - \u0161to to zapravo zna\u010di? AGRIVI\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agrivi.com\/hr\/blog\/sljedivost-sto-to-zapravo-znaci\/\" \/>\n<meta property=\"og:site_name\" content=\"AGRIVI\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-24T07:00:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T13:51:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.agrivi.com\/wp-content\/uploads\/2015\/05\/Blog-Traceability.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"565\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tanja Folnovi\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisao\/la\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanja Folnovi\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/blog\\\/sljedivost-sto-to-zapravo-znaci\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/blog\\\/sljedivost-sto-to-zapravo-znaci\\\/\"},\"author\":{\"name\":\"Tanja Folnovi\u0107\",\"@id\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/#\\\/schema\\\/person\\\/7c64936e9c0b87b8385f4bb18253c4ca\"},\"headline\":\"Sljedivost &#8211; \u0161to to zapravo zna\u010di?\",\"datePublished\":\"2022-05-24T07:00:15+00:00\",\"dateModified\":\"2024-05-13T13:51:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/blog\\\/sljedivost-sto-to-zapravo-znaci\\\/\"},\"wordCount\":484,\"publisher\":{\"@id\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/blog\\\/sljedivost-sto-to-zapravo-znaci\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.agrivi.com\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/Blog-Traceability.png\",\"articleSection\":[\"Blog\",\"Poljoprivredno poslovanje\"],\"inLanguage\":\"hr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/blog\\\/sljedivost-sto-to-zapravo-znaci\\\/\",\"url\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/blog\\\/sljedivost-sto-to-zapravo-znaci\\\/\",\"name\":\"Sljedivost - \u0161to to zapravo zna\u010di? - AGRIVI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/blog\\\/sljedivost-sto-to-zapravo-znaci\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/blog\\\/sljedivost-sto-to-zapravo-znaci\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.agrivi.com\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/Blog-Traceability.png\",\"datePublished\":\"2022-05-24T07:00:15+00:00\",\"dateModified\":\"2024-05-13T13:51:16+00:00\",\"description\":\"Sljedivost - \u0161to to zapravo zna\u010di? AGRIVI\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/blog\\\/sljedivost-sto-to-zapravo-znaci\\\/#breadcrumb\"},\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/blog\\\/sljedivost-sto-to-zapravo-znaci\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/blog\\\/sljedivost-sto-to-zapravo-znaci\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.agrivi.com\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/Blog-Traceability.png\",\"contentUrl\":\"https:\\\/\\\/www.agrivi.com\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/Blog-Traceability.png\",\"width\":1200,\"height\":565},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/blog\\\/sljedivost-sto-to-zapravo-znaci\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sljedivost &#8211; \u0161to to zapravo zna\u010di?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/#website\",\"url\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/\",\"name\":\"AGRIVI\",\"description\":\"Farm managment solutions\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/#organization\",\"name\":\"AGRIVI\",\"url\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.agrivi.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Agrivi-svg.svg\",\"contentUrl\":\"https:\\\/\\\/www.agrivi.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Agrivi-svg.svg\",\"width\":1,\"height\":1,\"caption\":\"AGRIVI\"},\"image\":{\"@id\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.agrivi.com\\\/hr\\\/#\\\/schema\\\/person\\\/7c64936e9c0b87b8385f4bb18253c4ca\",\"name\":\"Tanja Folnovi\u0107\",\"sameAs\":[\"http:\\\/\\\/www.agrivi.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sljedivost - \u0161to to zapravo zna\u010di? - AGRIVI","description":"Sljedivost - \u0161to to zapravo zna\u010di? AGRIVI","robots":{"index":"index","follow":"nofollow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.agrivi.com\/hr\/blog\/sljedivost-sto-to-zapravo-znaci\/","og_locale":"hr_HR","og_type":"article","og_title":"Sljedivost - \u0161to to zapravo zna\u010di? - AGRIVI","og_description":"Sljedivost - \u0161to to zapravo zna\u010di? AGRIVI","og_url":"https:\/\/www.agrivi.com\/hr\/blog\/sljedivost-sto-to-zapravo-znaci\/","og_site_name":"AGRIVI","article_published_time":"2022-05-24T07:00:15+00:00","article_modified_time":"2024-05-13T13:51:16+00:00","og_image":[{"width":1200,"height":565,"url":"https:\/\/www.agrivi.com\/wp-content\/uploads\/2015\/05\/Blog-Traceability.png","type":"image\/png"}],"author":"Tanja Folnovi\u0107","twitter_card":"summary_large_image","twitter_misc":{"Napisao\/la":"Tanja Folnovi\u0107","Procijenjeno vrijeme \u010ditanja":"2 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.agrivi.com\/hr\/blog\/sljedivost-sto-to-zapravo-znaci\/#article","isPartOf":{"@id":"https:\/\/www.agrivi.com\/hr\/blog\/sljedivost-sto-to-zapravo-znaci\/"},"author":{"name":"Tanja Folnovi\u0107","@id":"https:\/\/www.agrivi.com\/hr\/#\/schema\/person\/7c64936e9c0b87b8385f4bb18253c4ca"},"headline":"Sljedivost &#8211; \u0161to to zapravo zna\u010di?","datePublished":"2022-05-24T07:00:15+00:00","dateModified":"2024-05-13T13:51:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.agrivi.com\/hr\/blog\/sljedivost-sto-to-zapravo-znaci\/"},"wordCount":484,"publisher":{"@id":"https:\/\/www.agrivi.com\/hr\/#organization"},"image":{"@id":"https:\/\/www.agrivi.com\/hr\/blog\/sljedivost-sto-to-zapravo-znaci\/#primaryimage"},"thumbnailUrl":"https:\/\/www.agrivi.com\/wp-content\/uploads\/2015\/05\/Blog-Traceability.png","articleSection":["Blog","Poljoprivredno poslovanje"],"inLanguage":"hr"},{"@type":"WebPage","@id":"https:\/\/www.agrivi.com\/hr\/blog\/sljedivost-sto-to-zapravo-znaci\/","url":"https:\/\/www.agrivi.com\/hr\/blog\/sljedivost-sto-to-zapravo-znaci\/","name":"Sljedivost - \u0161to to zapravo zna\u010di? - AGRIVI","isPartOf":{"@id":"https:\/\/www.agrivi.com\/hr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.agrivi.com\/hr\/blog\/sljedivost-sto-to-zapravo-znaci\/#primaryimage"},"image":{"@id":"https:\/\/www.agrivi.com\/hr\/blog\/sljedivost-sto-to-zapravo-znaci\/#primaryimage"},"thumbnailUrl":"https:\/\/www.agrivi.com\/wp-content\/uploads\/2015\/05\/Blog-Traceability.png","datePublished":"2022-05-24T07:00:15+00:00","dateModified":"2024-05-13T13:51:16+00:00","description":"Sljedivost - \u0161to to zapravo zna\u010di? AGRIVI","breadcrumb":{"@id":"https:\/\/www.agrivi.com\/hr\/blog\/sljedivost-sto-to-zapravo-znaci\/#breadcrumb"},"inLanguage":"hr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.agrivi.com\/hr\/blog\/sljedivost-sto-to-zapravo-znaci\/"]}]},{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/www.agrivi.com\/hr\/blog\/sljedivost-sto-to-zapravo-znaci\/#primaryimage","url":"https:\/\/www.agrivi.com\/wp-content\/uploads\/2015\/05\/Blog-Traceability.png","contentUrl":"https:\/\/www.agrivi.com\/wp-content\/uploads\/2015\/05\/Blog-Traceability.png","width":1200,"height":565},{"@type":"BreadcrumbList","@id":"https:\/\/www.agrivi.com\/hr\/blog\/sljedivost-sto-to-zapravo-znaci\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.agrivi.com\/hr\/"},{"@type":"ListItem","position":2,"name":"Sljedivost &#8211; \u0161to to zapravo zna\u010di?"}]},{"@type":"WebSite","@id":"https:\/\/www.agrivi.com\/hr\/#website","url":"https:\/\/www.agrivi.com\/hr\/","name":"AGRIVI","description":"Farm managment solutions","publisher":{"@id":"https:\/\/www.agrivi.com\/hr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.agrivi.com\/hr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"hr"},{"@type":"Organization","@id":"https:\/\/www.agrivi.com\/hr\/#organization","name":"AGRIVI","url":"https:\/\/www.agrivi.com\/hr\/","logo":{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/www.agrivi.com\/hr\/#\/schema\/logo\/image\/","url":"https:\/\/www.agrivi.com\/wp-content\/uploads\/2021\/02\/Agrivi-svg.svg","contentUrl":"https:\/\/www.agrivi.com\/wp-content\/uploads\/2021\/02\/Agrivi-svg.svg","width":1,"height":1,"caption":"AGRIVI"},"image":{"@id":"https:\/\/www.agrivi.com\/hr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.agrivi.com\/hr\/#\/schema\/person\/7c64936e9c0b87b8385f4bb18253c4ca","name":"Tanja Folnovi\u0107","sameAs":["http:\/\/www.agrivi.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.agrivi.com\/hr\/wp-json\/wp\/v2\/posts\/29845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agrivi.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agrivi.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agrivi.com\/hr\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agrivi.com\/hr\/wp-json\/wp\/v2\/comments?post=29845"}],"version-history":[{"count":4,"href":"https:\/\/www.agrivi.com\/hr\/wp-json\/wp\/v2\/posts\/29845\/revisions"}],"predecessor-version":[{"id":67022,"href":"https:\/\/www.agrivi.com\/hr\/wp-json\/wp\/v2\/posts\/29845\/revisions\/67022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agrivi.com\/hr\/wp-json\/wp\/v2\/media\/31124"}],"wp:attachment":[{"href":"https:\/\/www.agrivi.com\/hr\/wp-json\/wp\/v2\/media?parent=29845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agrivi.com\/hr\/wp-json\/wp\/v2\/categories?post=29845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agrivi.com\/hr\/wp-json\/wp\/v2\/tags?post=29845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}