{"id":36236,"date":"2021-08-25T16:00:51","date_gmt":"2021-08-25T14:00:51","guid":{"rendered":"https:\/\/www.agrivi.com\/uncategorized-hr\/zasto-je-jos-uvijek-tesko-pronaci-zdravu-hranu\/"},"modified":"2021-12-17T03:27:02","modified_gmt":"2021-12-17T02:27:02","slug":"zasto-je-jos-uvijek-tesko-pronaci-zdravu-hranu","status":"publish","type":"post","link":"https:\/\/www.agrivi.com\/hr\/blog\/zasto-je-jos-uvijek-tesko-pronaci-zdravu-hranu\/","title":{"rendered":"Za\u0161to je jo\u0161 uvijek te\u0161ko prona\u0107i zdravu hranu?"},"content":{"rendered":"

Za kvalitetniju hranu \u017eelimo platiti vi\u0161e. Za\u0161to\u00a0<\/span>u trgovini onda ne mo\u017eemo birati\u00a0 izme\u0111u one koja je u redu i <\/span>turbo<\/span>\u00a0hranjive jabuke?\u00a0<\/span><\/span>\u00a0<\/span><\/strong><\/p>\n

Sigurnost hrane postaje klju\u010dna tema<\/span>\u00a0u razvijenom dijelu svijeta<\/span>.\u00a0<\/span>Proteklih desetlje\u0107a fokus je bio na osiguravanju \u0161to ve\u0107e koli\u010dine hrane, no taj izazov u razvijenim zemljama ve\u0107 niz godina nije aktualan.<\/span>\u00a0<\/span><\/p>\n

Prema procjeni ameri\u010dkog Centra za kontrolu i prevenciju bolesti<\/strong> svake godine se 48 milijuna Amerikanaca razboli zbog lo\u0161e hrane. Sigurnost hrane<\/strong> kao najva\u017eniji faktor kod odabira hrane navodi\u00a0<\/span>42<\/span>\u00a0posto gra\u0111ana Europske unije u Istra\u017eivanju\u00a0<\/span>stavova europskih potro\u0161a\u010da<\/span>\u00a0provedenom 2020. godine.<\/span><\/span>\u00a0<\/span><\/p>\n

Za sigurnu hranu, pokazuje niz istra\u017eivanja, potro\u0161a\u010di u Europskoj uniji spremni su i platiti vi\u0161e. To je potaknulo\u00a0<\/span><\/span>razv<\/span><\/span>oj<\/span><\/span>\u00a0razni<\/span><\/span>h<\/span><\/span>\u00a0certifikat<\/span><\/span>a<\/span><\/span>\u00a0koji na neki na\u010din poku\u0161avaju standardizirati podrijetlo i na\u010din uzgoja,\u00a0<\/span><\/span>a neke od njih razvijaju i dr\u017eavne institucije.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

A kakva je to sigurna hrana?<\/span><\/span><\/span><\/h2>\n

To je hrana koja ima punu nutritivnu vrijednost i nema \u0161tetnih sastojaka. Kako osigurati da imamo sigurnu hranu? Tako da hrana koja dolazi na tr\u017ei\u0161te bude lokalna, autenti\u010dna, transparentna, <\/span>sljediva<\/span>\u00a0i eti\u010dna, tzv. LATTE hrana.\u00a0<\/strong><\/span><\/span>\u00a0<\/span> <\/span><\/p>\n

Dakle, postavke su jasne. Postoji rastu\u0107a potra\u017enja za sigurnom hranom i znamo kako definirati sigurnu hranu. Za\u0161to i dalje na policama trgovina ne vidimo hranu sortiranu prema nutritivnoj vrijednosti? U<\/span><\/span>sko grlo za\u00a0<\/span><\/span>to je\u00a0<\/span><\/span>\u2013 nedostatak informacija o namirnicama koje konzumiramo.\u202f<\/span><\/span><\/p>\n

\"\"<\/span><\/p>\n

 <\/p>\n

Kad kupimo primjerice jabuku, mi ne znamo \u010dime je i kada je ona tretirana (pa onda ni postoji li ostatak pesticida u njoj), koliko je dodatnog hranjiva kori\u0161teno u proizvodnji, pa na kraju ni kada je posa\u0111ena, odnosno kada je ubrana.\u202f<\/span><\/span>Nemamo zapravo niti jednu informaciju koja nam mo\u017ee potvrditi da je hrana sigurna, odnosno da pred sobom imamo LATTE jabuku.<\/span><\/span>\u00a0<\/span><\/p>\n

Jedino r<\/span><\/span><\/strong>je\u0161enje je digitalizacija poljoprivredne proizvodnje.<\/strong> To je prepoznala i Europska unija koja u sljede\u0107oj financijskoj perspektivi jaki fokus u poljoprivredi stavlja upravo na digitalizaciju, mnogo prije nekih ostalih \u201dtradicionalnih\u201d mjera za pove\u0107anje konkurentnosti, poput okrupnjivanja posjeda, udru\u017eivanja poljoprivrednika koji su nu\u017eni, ali dugo traju. S druge strane, digitalizacija u kratkom roku donosi velike koristi, i kupcima i poljoprivrednicima.<\/strong><\/span><\/span>\u00a0<\/span><\/strong><\/p>\n

Digitalizacija svih faza proizvodnje omogu\u0107uje generiranje detaljnih izvje\u0161taja na kraju proizvodnje o svakom proizvodu pa tako kupac mo\u017ee o svakoj jabuci znati to\u010dno s kojeg je drva ubrana, kad je zasa\u0111ena, kad je i koliko tretirana i dohranjivana, koliko je ljudskog rada anga\u017eirano na njenoj proizvodnji, a koliko strojnog rada, koliko je uglji\u010dni otisak te proizvodnje i jo\u0161 mnogo informacija.<\/span><\/span><\/p>\n

Na\u0161e rje\u0161enje\u00a0<\/span><\/span>mo\u017ee generirati vi\u0161e od 20 razli\u010ditih informacija o proizvodu, njegovom porijeklu i na\u010dinu na koji je proizveden. AGRIVI <\/span><\/span>koriste kupci u Ujedinjenim Arapskim Emiratima, no i veliki sustavi koji otkupljuju i prera\u0111uju namirnice, a \u017eele potpunu kontrolu kvalitete, poput Nestlea za njihove tvornice dje\u010dje hrane, ameri\u010dkog Driscoll’sa, najve\u0107eg proizvo\u0111a\u010da bobi\u010dastog vo\u0107a na svijetu te azijskog Helvetasa koji osigurava sljedivost proizvodnje ri\u017ee za vi\u0161e od 4000 malih poljoprivrednika.<\/span><\/span>\u00a0<\/span><\/p>\n

\"\"<\/span><\/p>\n

Istovremeno, digitalizacija poljoprivrede donosi velike koristi i poljoprivrednicima, jer sprje\u010dava trostruki gubitak koji tokom godine trpi prosje\u010dan poljoprivrednik. Prvi puta gubi kod planiranja proizvodnje jer bez preciznih podataka o kvaliteti tla i stvarnim potrebama usjeva ne mo\u017ee optimalno izra\u010dunati sve potrebne inpute. <\/span><\/span><\/p>\n

Digitalizacijom se gubici mogu umanjiti do 30 posto.<\/strong> Drugi gubitak je u fazi proizvodnje i to najvi\u0161e na krivoj procjeni trenutka primjene odre\u0111enih agrotehni\u010dkih mjera, a tu su gubici u ratarstvu samo zbog bolesti i \u0161tetnika svake godine izme\u0111u 20 i 40 posto. Digitalizacija smanjuje otklone od optimalnih rokova i zna\u010dajno smanjuje te gubitke. I tre\u0107i put prosje\u010dan poljoprivrednik gubi na cijeni proizvoda, upravo zbog nemogu\u0107nosti pokazivanja detaljnih informacija o fazama proizvodnje, a \u0161to kupcima osigurava jamstvo da vrijedi platiti vi\u0161e. <\/span><\/span><\/p>\n

Digitalizacijom poljoprivrednicima zarade rastu izme\u0111u 50 i 100 posto i to je jedini na\u010din brzog pove\u0107anja konkurentnosti poljoprivrede.<\/span><\/span>\u00a0<\/span><\/strong><\/p>\n

Digitalizacija poljoprivredne proizvodnje mo\u017ee napraviti ogroman iskorak\u00a0<\/span><\/span>\u2013 istovremeno podi\u0107i konkurentnost i odr\u017eivost poljoprivrede te zna\u010dajno podi\u0107i razinu\u00a0<\/span><\/span>sigurnosti hrane koje jedemo.\u00a0<\/span>Na nama je da je iskoristimo!<\/span><\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n"},"excerpt":{"rendered":"

Za kvalitetniju hranu \u017eelimo platiti vi\u0161e. Za\u0161to\u00a0u trgovini onda ne mo\u017eemo birati\u00a0 izme\u0111u one koja je u redu i turbo\u00a0hranjive jabuke?\u00a0\u00a0 Sigurnost hrane postaje klju\u010dna tema\u00a0u razvijenom dijelu svijeta.\u00a0Proteklih desetlje\u0107a fokus je bio na osiguravanju \u0161to ve\u0107e koli\u010dine hrane, no taj izazov u razvijenim zemljama ve\u0107 niz godina nije aktualan.\u00a0 Prema procjeni ameri\u010dkog Centra za
PRO\u010cITAJTE VI\u0160E<\/a><\/p>\n","protected":false},"author":5,"featured_media":35807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[384,400],"tags":[],"class_list":["post-36236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digitalna-poljoprivreda"],"acf":[],"yoast_head":"\nZa\u0161to je jo\u0161 uvijek te\u0161ko prona\u0107i zdravu hranu? - AGRIVI<\/title>\n<meta name=\"description\" content=\"Za\u0161to je jo\u0161 uvijek te\u0161ko prona\u0107i zdravu hranu? 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