AGRIVI partnered with Podravka, one of Europe’s most renowned food processing companies, for the implementation of AGRIVI Farm Management Software into their vegetable and grain production. Podravka takes another step toward innovation and digital transformation in agriculture.
Founded in Koprivnica, Croatia, Podravka has evolved from a local food producer into a global brand recognized for its innovation, product quality, and iconic offerings such as Vegeta, a universal seasoning now found in kitchens across the globe. Operating in over 60 countries all over the world, spanning central and western Europe, Australia, USA and Canada, Podravka manages a complex and expansive agricultural supply chain.
To meet the demands of their global presence and enhance decision-making at every level of production, Podravka identified the need for comprehensive Farm Management Software. Key drivers for adopting AGRIVI FMS included the need to:
- Improve operational efficiency through real-time visibility of field activities and workflows,
- Enhance traceability and compliance with industry standards and regulatory requirements,
- Support data-driven decision-making with powerful analytics and performance insights,
- Reduce risks related to crop performance, resource allocation, and external disruptions.
To support its agricultural operations, Podravka has adopted AGRIVI FMS as a centralized digital solution to:
- Track and optimize field activities, from planting to harvest,
- Monitor input usage and inventory, ensuring sustainability and cost-efficiency,
- Enable seamless collaboration between agronomy and procurement teams,
- Standardize farm data and reporting across different locations and team members.
„We are thrilled to welcome Podravka to the AGRIVI family,” said Matija Zulj, CEO at AGRIVI. „We are honored to support Podravka in this journey and proud to contribute to the success of a company that continues to inspire with its heritage, innovation, and vision for the future of food.“
By choosing AGRIVI, Podravka is reinforcing its long-term commitment to sustainable agriculture, food quality, and operational excellence. The move reflects a broader trend among leading food producers to embrace digital tools that bring more visibility, traceability, and control over the entire food value chain.
