Van Iperen International is taking a bold step into digital agriculture with the launch of VIDA Van Iperen Digital Advisor, as part of its GreenSwitch journey.
VIDA delivers 24/7 crop guidance and provides personalized agronomic and product guidance in a simple, human way. Rooted in Van Iperen’s technical expertise, it supports farmers wherever they are, especially where field support is limited.
Van Iperen VIDA Digital Advisor: What VIDA Delivers for Farmers
With presence in more than 100 countries, Van Iperen has long been at the forefront of sustainable farming solutions. Known for its Dutch agronomic expertise, Van Iperen delivers advanced plant nutrition solutions that empower farmers to grow healthier, more productive crops, while reducing their environmental footprint.
Its portfolio includes water-soluble fertilizers for fertigation and foliar application; biostimulants based on seaweed and amino acids, chelated micronutrients, and liquid and granular fertilizers – all developed to support modern, sustainable farming. The company is especially focused on fertigation, a technique that delivers nutrients directly through irrigation systems for maximum efficiency.
Van Iperen is running the first VIDA digital crop advisor pilot, which is underway with apple growers in Jammu & Kashmir and Himachal Pradesh, India, where fertigation is on the rise. This real-world test will assess how growers interact with VIDA and how it can be optimized to meet their needs.
AGRIVI and Van Iperen: Partnering for Smarter, Sustainable Farming
The introduction of VIDA showcases how digital innovation can transform farming. AGRIVI’s partnership with Van Iperen brings this innovation to farmers in India by combining AGRIVI’s agricultural technology expertise with Van Iperen’s deep agronomic knowledge. This collaboration will provide farmers with tailored, data-driven guidance, enabling them to grow more sustainably and effectively, no matter where they are.
With VIDA digital crop advisor, Van Iperen is not just offering a tool; they are building a smarter, more connected future for farming. The goal is to scale VIDA globally, helping distributors, technical teams, and growers deliver consistent advice, build stronger relationships, and drive sustainable growth in the field.
This is only the beginning. Through innovation like VIDA, Van Iperen is making the green switch real, practical, personal, and focused on impact.
Learn more about AGRIVI AI Engage
AGRIVI AI Engage, the platform on which VIDA operates, is an innovative AI business platform that enables agriculture companies to engage and nurture strong relationships with farmers by bringing agriculture knowledge and advice via white-labeled AI advisors. This comprehensive solution bridges the technology gap in agriculture, offering smallholder farmers guidance and support by empowering collaboration within the agricultural value chain.
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