In the dynamic AgTech world, partnerships are an important part of fostering innovation, sustainability, and efficiency in agriculture. As the agricultural landscape evolves toward embracing digitalization, collaboration between technology companies, consultants, agriculture stakeholders, and farmers becomes essential to address the challenges and opportunities that lie ahead.
With a global partnership network and more than 20 partners, AGRIVI delivers leading Farm Management Software solution to hundreds of crops worldwide, supporting, and digitalizing farmers toward more resilient and sustainable agriculture.
Partnerships are an important part of the business landscape. Recognizing the limitations of trying to handle all aspects internally, companies are turning to strategic partnerships as a means of specialization. It’s a collaborative approach where entities acknowledge each other’s strengths and combine them into meaningful business models to benefit the end customer – farmers.
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What Makes a Successful Partnership?
In AgTech, two or more companies can form a partnership to work together on bringing digital agriculture solutions to farmers globally. This kind of partnership relationship broadens their portfolios, incorporating diverse value propositions. Partnerships enable organizations to tap into new customer segments, expanding their reach, and strengthening sales teams through a combined effort. But to make partnership successful for both sides, there are some common foundations which are shared vision, engagement at all levels and identifying and maintaining goals.
One key aspect of AGRIVI Partner Program is the synergy between data-driven technology and on-the-ground agricultural and technology experts. It can facilitate the dissemination of knowledge and best practices to farmers. By connecting with AgTech companies and consultants, farmers gain access to tools and resources to make informed decisions, optimize resource usage, and enhance overall productivity.
“Our collaboration with AGRIVI has significantly enhanced our market position in Latin America’s agricultural sector, enabling iTree’s AgTech division to lead the digitalization charge. This partnership has also provided us with a profound understanding of the agricultural landscape in Mexico and across Latin America, opening the doors to a vast world of opportunities within the agroindustrial sector. It has paved the way for substantial growth and development within iTree”, said Jared Alvez, Director of the AgTech division at iTree, Mexico.
Discover AGRIVI Partner Program Models for Different Stakeholders
AGRIVI Partner Program has several program options that specifically fit the needs and visions of the partner company. Neither company has the same expertise and vision, so segmentation is crucial in combining the best for both sides.
AGRIVI has four partner models that give different companies an opportunity to find new possibilities to grow their business:
Solution Partner Program
This program provides ERP/CRM implementation and consulting transformation companies with an opportunity to become licensed resellers, expand their portfolios, and create new revenue streams with leading Farm Management Software for Enterprise Farms and other Agri-food companies. It is an ideal fit for IT Companies, System Integrators (ISV), CRM & ERP Providers, and Consulting Companies.
Dealer Partner Program
AGRIVI Dealer Partner Program offers an opportunity for retailers, input suppliers, and advisory companies to become licensed resellers, build on their networks, and create new revenue streams. It includes reselling the software license subscriptions to their customers, which presents the opportunity for a new service and to generate new income.
Technology Partner Program
It enables companies to develop integration with the industry-leading AGRIVI Farm Management Software platform and to offer complementary solutions to their customer network. This Partner Program is an ideal fit for Weather Stations & Soil Sensors vendors, Drone & Satellite Imagery providers, Irrigation providers, Machinery vendors or IoT & Fleet Management providers.
Consulting Partner Program
The main role of AGRIVI’s Consulting Partners is to advise their customers within the Food and Agriculture industry to go through the digitalization process with industry-leading AGRIVI Farm Management Software Solution, which is a perfect solution for e.g., consulting companies, digital transformation companies, agronomic advisors, or agriculture compliance providers.
„I’d label our partnership with AGRIVI with the phrase “An Agile Strategy for Business Success” because the manner in which we collaborate is paramount, coupled with your all-encompassing and inventive solution. Having a solution with great integrative capabilities and innovative features has enabled us to establish a distinctive presence in the local market and empowered us to enter other markets with a high level of professionalism and quality“, highlighted Laith Ja’afar Ahmad Rashed, Owner and Sales Manager at ReddAgro, Jordan.
Knowledge and Expertise Transfer for Meaningful Local Impact
Sharing knowledge and technology to tackle specific local challenges is one of the important benefits of AGRIVI Partner Program. Empowering farmers with leading technology solutions and providing expert support from the field can have valuable impacts on the local community. For example, AGRIVI’s partnership with Genome Technologies partner in Kenya impacts on local communities in Africa.
By empowering farmers with state-of-the-art solutions, both companies are contributing to the economic development of the region. Increased crop yields mean higher incomes for farmers, leading to improved living standards and greater food security for families.
“Through partnership with AGRIVI we have added new revenue streams by reselling software subscriptions, providing consulting and implementation services as well as training and support. This partnership enabled us to become a number one choice Technology company offering premium digital agriculture solutions to African countries“, said Sonnia Muthoni Maina, Business Development Executive at Genome Technologies, Kenya.
Partnership with FarmGenius company from Morrocco represents successful technology implementation in agriculture to tackle climate change impact. By leveraging climate-smart technologies, AGRIVI and FarmGenius are providing farmers with actionable insights to adapt to changing weather patterns and optimize irrigation efficiency due to the lack of irrigation water in the region.
“Our partnership with AGRIVI has considerably improved our position on the market by helping us provide better quality products and services, finally strengthening our competitive advantage and our presence on the market“, Lahcen AOUSSAR, Director at FarmGenius.
Bringing a Digital Revolution to the Agriculture Industry
In conclusion, partnerships matter in the transformative potential of AgTech. As the agricultural sector embraces technological advancements, collaborative efforts will continue to shape the future of farming, making it more efficient, sustainable, and resilient in the face of evolving global challenges.
„With AGRIVI being the market leader in providing digital transformation solution for the agricultural industry, it has gained a tremendous reputation in entering a technologically tough area. AGRIVI helped us reach out to different types of growers from small farmers to corporate growers and provided outstanding onboarding program and continuous support including customer engagement to win the deal, a highly valued partner indeed“, Rozita Mohd Nor, Owner RHE Solutions, Malaysia.
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