Every day customers around the globe buy food without knowing its origin, how it was grown, and what exactly they eat. Their decision on what to buy is based solely on trust in the brand and company from whom they are buying, but they are demanding more transparency.
So, it’s time to let your customers know what they eat.
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Enter the Era of Food Transparency with AGRIVI
Whether you are a retailer or a food manufacturer, customer loyalty is your greatest value. With customers worldwide being more demanding than ever for transparent food production, detailed information on nutrition levels, origin of the food, and production processes it is tough nowadays to get their full attention.
You can market your food products as fresh, healthy, and organic as possible, but without transparent evidence, it’s hard to stand out on the shelves.
With AGRIVI Traceability digital solution, you can provide a scannable QR code for your fruit and vegetables that shows a complete traceability report by giving insight into the practices and care of the crops, as well as used pesticides and other substances.
With only one QR code, customers can get full traceability in the palm of their hand:
- The QR code ensures traceability, meaning that the products come from reliable sources and are safe for consumption.
- It provides transparency and reliability in the information about the origin, quality, and safety of the purchased products.
- It brings insight into the practices and care of the crops, as well as used pesticides and other substances.
- It increases trust in the product and loyalty to your brand.
Confidence in the Origin and Quality of the Food Impacts the Customers’ Choice
Popai Shopper Engagement Study shows that 76% of buying decisions are made in stores and 71% of the customers are influenced by in-store marketing. This leads to a very competitive battle amongst brands to secure their share of customers’ attention.
Seeing is believing – with one QR code, customers can get 100% transparent information about your food products. Moreover, it enables products to stand out, drives customers’ trust and loyalty, and positions your company as customer-centric and a leader in sustainability.
By being able to trace the origin of a product and the processes it has undergone, consumers can be sure that the product they are purchasing is safe and of high quality.
Innovative Marketing Tool to Stand Out in 2024
Getting AGRIVI Traceability solution also means getting an innovative marketing tool to attract customers and drive their loyalty in 2024. You can introduce a new customer digital experience with scannable QR codes, and use it as an alternative marketing tool to track usage and customer behavior.
Put traceability into your sustainable business and marketing focus for 2024, and make sure your food products get the attention they deserve.
Get in touch with us and discover more about how AGRIVI Traceability solution helps you market your products as premium.
