Kaufland

In response to growing customer demand for transparency and a desire to promote local sourcing, Kaufland Croatia recognized the importance of establishing a traceability solution that would empower customers with information about the origins of their products, while simultaneously championing and supporting local suppliers.

Understanding the importance of consumers wanting to make informed and sustainable choices, Kaufland Croatia sought a solution that went beyond traditional sourcing methods. The goal was to create a system that would allow customers to trace the journey of products from local suppliers, fostering a deeper connection between consumers and the origin of the goods they purchase.

AGRIVI's Traceability solution connects Kaufland's fresh produce to a QR code on every pack. Scanning the code gives shoppers instant access to the originating farm, the crops grown there, nutritional information, and the supplier responsible for the product — turning existing supplier records into a transparent story customers can see for themselves.

AGRIVI emerged as the pivotal solution to Kaufland Croatia’s challenge. Through the implementation of AGRIVI’s Traceability report, a seamless and comprehensive traceability solution was realized, transforming the way customers interact with the origins of their purchased produce.

The introduction of AGRIVI’s Traceability report marked a significant step forward. Now, customers by scanning QR codes gain instant access to a wealth of information about the produce they hold in their hands. QR codes unlock details about the precise location of the farm, the specific products utilized in cultivation, the nutritional values of the fruits and vegetables, and crucial insights into the supplier responsible for delivering the goods.

‘’AGRIVI has elevated our business to a higher level as it enables us to track and manage our operations and technological solutions. Through AGRIVI we can manage the production process more accurately and precisely. The main benefits of using QR codes for our customers include the ability to gain insight into production – with just one click, they can learn all about our products. Production transparency has increased, and our customers can easily find out what we do and what they are buying. AGRIVI provides security to us as tomato producers and to our customers by allowing them to find out everything about the product they are consuming at any time.’’ – Nikola Ilišević, Ruris d.o.o.

This integration not only addresses the increasing consumer demand for transparency but also champions the ethos of supporting local suppliers. By leveraging AGRIVI’s technology, Kaufland Croatia establishes a direct and tangible link between customers and the farmers who cultivate the produce. This not only empowers consumers to make informed choices aligned with their values but also strengthens the bond between the retailer and its local agricultural community.

‘’One of the key benefits is that we have introduced the QR code as an innovation in our product range, providing our customers not only with top-notch quality but also complete transparency.’’ – Tomislav Klepac, Head of Fruits and Vegetables Procurement at Kaufland

In essence, AGRIVI provides Kaufland Croatia with an innovative solution that not only meets the challenges of traceability but goes above and beyond, creating a more informed, connected, and sustainable shopping experience for customers.