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RETAIL & SUPERMARKETS

Build traceability and supplier transparency from real farm data.

Connect directly sourced fresh products with verified farm, field, input, compliance and harvest records—so sourcing, quality and sustainability teams can trust the field-level evidence behind every product.

FROM FARM RECORDS TO PRODUCT PROOF

Shopper scanning a QR code on fresh produce packaging in a supermarket, with an AGRIVI 360 FMS traceability screen showing farm of origin and compliance status

100%

Production traceability

Kaufland Croatia program

Farm to shelf

Verified production records

Connected to sourced products

QR-enabled

Consumer transparency

Built on farm-level evidence

Trusted across the agrifood value chain

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Retail Sourcing & Traceability

Built for retailers that source fresh products directly from producers.

AGRIVI supports retailers that manage direct-sourcing programs, private-label fresh products and supplier requirements that depend on verified information from farms and fields.

  • Direct Sourcing Programs

    Connect directly sourced products with the farms, fields and production programs behind them.

  • Private-Label Fresh Produce

    Build trusted origin, production and compliance evidence behind retailer-owned product propositions.

  • Supplier Assurance

    Monitor required records, certifications, input use and compliance evidence across participating suppliers and farms.

  • Consumer Transparency

    Share selected, verified production information through QR codes and digital product experiences.

Retail sourcing manager and supplier reviewing fresh produce and its digital record at receiving

Where Product Transparency Breaks

The product reaches the shelf. The production evidence often does not.

Retail sourcing, quality and sustainability teams depend on information held by suppliers and farms. When that information is fragmented, verifying origin, investigating incidents and supporting product claims becomes slow and manual.

01

Evidence stops at supplier documents

Retailers often receive certificates, declarations and spreadsheets without direct access to the underlying farm and field records.

02

Product investigations require manual tracing

Connecting a sourced product with its farm, field, applied inputs and harvest record can require multiple suppliers, systems and document requests.

03

Product claims are disconnected from operations

Origin, sustainability and responsible-sourcing claims are difficult to substantiate when the underlying production evidence is incomplete or unavailable.

What Changes With AGRIVI

One trusted production record behind every sourced product.

AGRIVI 360 FMS connects farm and field activity with the products and stakeholders that depend on verified production information.

Crates of harvested tomatoes and a finished retail product jar each labeled with a Field ID and QR code, connecting the retail product back to its harvest field

Establish farm-to-shelf traceability

Enterprise Architecture

Your ERP tracks the product. AGRIVI proves how it was produced.

ERP, MES and warehouse systems manage the product after harvest, including processing, packaging, inventory and logistics. AGRIVI provides the agricultural production record behind it: grower, farm, field, crop, practices, inputs, compliance and harvest. APIs connect both layers where enterprise-wide traceability is required.

AGRIVI 360 FMS

  • Grower
  • Farm
  • Field
  • Crop
  • Practices & Inputs
  • Compliance
  • Harvest

ERP · MES · WMS · QMS

  • Product
  • Processing
  • Packaging
  • Inventory
  • Distribution

Agricultural production record → Enterprise product record

Retail sourcing and quality team working through a traceability rollout with a supplier

Implementation & Adoption

Start with the products, suppliers and evidence that matter most.

AGRIVI Business Consulting helps retailers define the traceability model, connect participating suppliers and farms, configure required records and launch trusted data experiences across internal and consumer-facing channels.

Define

Select product categories, sourcing programs, suppliers, traceability objectives and required evidence.

Connect

Configure farms, fields, suppliers, production programs, data exchange and relevant retail-system integrations.

Validate

Establish record-completeness rules, compliance checks, evidence requirements and data-approval responsibilities.

Launch

Roll out internal traceability workflows, reporting, controlled data sharing and consumer QR experiences.

Customer Proof

Farm-to-shelf transparency for directly sourced fresh products.

Kaufland Croatia QR traceability experience

100%

traceability

QR traceability live across Kaufland Croatia's directly sourced fresh-produce program.

Kaufland Croatia implemented AGRIVI 360 FMS to connect products with their farm origin and production information, enabling customers to scan a QR code and access selected details about the product, producer and production process.

Kaufland Croatia

Read the Kaufland Story

Business Value

Reduce the cost and uncertainty of fragmented product evidence.

Faster investigations

Access the production record connected to a sourced product without manually collecting documents from multiple parties.

More efficient supplier assurance

Reuse structured farm-level evidence across sourcing, quality, compliance and sustainability workflows.

Stronger product claims

Support origin, production and responsible-sourcing statements with documented operational records.

Trusted consumer transparency

Expose selected product information through QR experiences built on verified production data.

FAQ

Common questions from retailers

AGRIVI 360 FMS is the best fit for retailers running direct-sourcing or private-label fresh produce programs, where the retailer needs verified farm-level evidence behind specific products, categories or supplier relationships, rather than a generic traceability system for every product on shelf.

Build Trust From the Farm Up

Put verified production data behind every product story.

Connect suppliers, farm records, sourced products and retail teams with AGRIVI 360 FMS.