Location: Croatia | Industries: Retail
Secure brand loyalty and sales growth through food safety and transparency
Creating Informed Shopping Experience for Customers By Introducing Traceability Solution
Kaufland Croatia
Introduction
Kaufland is a prominent European hypermarket chain that has established itself as a key player in the retail industry. Founded in 1984 in Germany, Kaufland has grown to become one of the largest supermarket chains in Europe, known for its extensive product selection, competitive pricing, and commitment to quality. The success of Kaufland lies in its customer-centric approach, innovative strategies, and commitment to staying at the forefront of retail trends.
Kaufland entered the Croatian market in 2001, where has been recognized for its commitment to quality, competitive pricing, and a diverse product selection. The company often tailors its offerings to suit local preferences while maintaining the core values that define the Kaufland brand.
Challenge
In response to growing customer demand for transparency and a desire to promote local sourcing, Kaufland Croatia recognized the importance of establishing a traceability solution that would empower customers with information about the origins of their products, while simultaneously championing and supporting local suppliers.
Understanding the importance of consumers wanting to make informed and sustainable choices, Kaufland Croatia sought a solution that went beyond traditional sourcing methods. The goal was to create a system that would allow customers to trace the journey of products from local suppliers, fostering a deeper connection between consumers and the origin of the goods they purchase.
‘’By introducing the QR code, we have successfully ensured that our customers have complete transparency by tracking every step in the production process. They are now able to learn more about our suppliers and the high-quality products we offer.’’
Tomislav Klepac, Head of Fruits and Vegetables Procurement at Kaufland Croatia
Results
AGRIVI emerged as the pivotal solution to Kaufland Croatia’s challenge. Through the implementation of AGRIVI’s Traceability report, a seamless and comprehensive traceability solution was realized, transforming the way customers interact with the origins of their purchased produce.
The introduction of AGRIVI’s Traceability report marked a significant step forward. Now, customers by scanning QR codes gain instant access to a wealth of information about the produce they hold in their hands. QR codes unlock details about the precise location of the farm, the specific products utilized in cultivation, the nutritional values of the fruits and vegetables, and crucial insights into the supplier responsible for delivering the goods.
‘’AGRIVI has elevated our business to a higher level as it enables us to track and manage our operations and technological solutions. Through AGRIVI we can manage the production process more accurately and precisely. The main benefits of using QR codes for our customers include the ability to gain insight into production – with just one click, they can learn all about our products. Production transparency has increased, and our customers can easily find out what we do and what they are buying. AGRIVI provides security to us as tomato producers and to our customers by allowing them to find out everything about the product they are consuming at any time.’’ – Nikola Ilišević, Ruris d.o.o.
This integration not only addresses the increasing consumer demand for transparency but also champions the ethos of supporting local suppliers. By leveraging AGRIVI’s technology, Kaufland Croatia establishes a direct and tangible link between customers and the farmers who cultivate the produce. This not only empowers consumers to make informed choices aligned with their values but also strengthens the bond between the retailer and its local agricultural community.
‘’One of the key benefits is that we have introduced the QR code as an innovation in our product range, providing our customers not only with top-notch quality but also complete transparency.’’ – Tomislav Klepac, Head of Fruits and Vegetables Procurement at Kaufland
In essence, AGRIVI provides Kaufland Croatia with an innovative solution that not only meets the challenges of traceability but goes above and beyond, creating a more informed, connected, and sustainable shopping experience for customers.
PRODUCT SOLUTION
AGRIVI Food
