United Arab Emirates| Industry: Farms
VeggiTech (Vegetation technology redefined) is a UAE-based company producing premium fresh vegetables for the high-end markets in Emirates. Climate conditions in the Emirates are harsh. During as many as ten months of the year, average temperatures rise over 30 degrees Celsius, making agricultural production very challenging. In order to respond to these challenges and meet the high market standards in UAE, VeggiTech introduced fully controlled high-tech indoor farms with hydroponics, grow lights, and fully digitalized processes that are powered by AGRIVI farm management software.
Today, food traceability is a huge topic in food production and is globally emphasized among consumers and food producers alike. Consumers are becoming more aware of the upsides of a healthy diet, and are interested in knowing what exactly they are consuming. This trend is not only present but gaining steam in the United Arab Emirates (UAE), a high-end market that demands premium food quality to match the customer experience.
VeggiTech faced many challenges common among food producers that aren’t fully digitalized. There was no adequate input usage tracking or workforce management, stock monitoring was inefficient, and productivity and profitability data were lacking. But, among all the aforementioned challenges, food traceability stood out. What VeggiTech needed was a central platform in order to maximize profit and productivity, and add value to their product through traceability.
The implementation of AGRIVI’s farm management software represented a huge boost for every part of VeggiTech’s production process. AGRIVI is the backbone of VeggiTech. Everything that the farm is conducting or executing is captured in the AGRIVI software. Entire field management, resource allocation, storage management, harvest planning, yield forecast versus actual yield, and many more vital insights.
Their new powerful tool meant that all of the food produced on VeggiTech’s farm is completely traceable. And so, the “Know what you eat” campaign was born. As a part of the campaign, a QR code was placed on all of VeggiTech product packages, making key production and quality data available with just one click on the smartphone. The data necessary to generate the code is provided by AGRIVI farm management software. Besides enabling customers to know the origin and quality of the product, this principle is strengthening the level of trust between the producers and consumers, adding value to other business entities. QR Code is the flag of The Food Revolution.
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