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Recent insights from a McKinsey Global Report highlight that farmers worldwide continue to face significant challenges in 2024, including rising input costs, extreme weather events, and volatile commodity prices. These difficult and unpredictable conditions in global agriculture have led farmers to increasingly prioritize productivity, efficiency, and sustainability. Despite these priorities, the unfavorable environment has alsoRead more

Daily on a farm, hundreds of pieces of information are generated upon which farm management decisions are made. Making a right decision is crucial in securing high yields and maximize farms profitability. Although most farmers opt for traditional forms of increasing and improving the quality of crop yield, such as investment in new machinery orRead more

Vinícola Guaspari, located in Espírito Santo do Pinhal, São Paulo, is a shining example of agricultural innovation, transforming an old coffee farm into a dynamic estate known for producing exceptional wines, olives, and coffee. Established in 2006, the winery has adopted a distinctive method of winter grape harvesting, known as double pruning, to mirror theRead more

Generative AI technology is a game-changer for agrifood companies looking to stay competitive in today’s fast-evolving market. One of its key advantages is the ability to enhance direct communication with customers by providing intelligent insights and personalized advice based on a comprehensive knowledge base. Today, AI platforms like AGRIVI AI Engage Inputs offer input companiesRead more

AI is everywhere. We see it on the TV, read about it on social media, and hear about its impact from world-leading experts.  But you probably ask yourself many times – what are the concrete benefits of AI for my business?  One of the key benefits is that AI technology represents a significant shift inRead more

2024 begun with farmers across the world raising their voices and protesting as they are being hit by falling incomes, environmental regulations, and competition from imports. Many farmers complain they feel caught between conflicting public demands for cheap food and climate-friendly processes while raising input prices makes significant hits to their bottom line.  The mostRead more

Many companies make „green“, „organic“ or „sustainable“ claims about their food products, but rarely is there any clear, credible, or verifiable information to justify them.  In response, the European Union is leading the shift in setting the rules on sustainability claims with the Directive Empowering Consumers for the Green Transition through Better Protection against UnfairRead more

In an era of digitalization, supporting the future of agriculture is crucial. The global food system’s sustainability and the growing world population demand innovative solutions.   While local governments worldwide grapple with challenges in maintaining sustainable agricultural production, and farmers face disruptions, climate change, labor shortages, and limited access to knowledge and advice, supporting farmersRead more

The main goal of every farmer is productive crop production. This includes achieving optimal yield, as well as quality and nutritious crops. Achieving this goal is an ongoing battle following weather conditions, detecting, and protecting against pests, and securing the availability of water, and soil quality.   What makes this battle even harder today is climateRead more

Customers globally are becoming more and more conscious of the food they are buying and demanding more transparent information about the lifecycle of the products. The trend of a shift in consumer preferences towards more healthy diets is continuously accelerating and is expected to reach its fastest pace so far in 2024.   At the sameRead more