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AI is everywhere. We see it on the TV, read about it on social media, and hear about its impact from world-leading experts.  But you probably ask yourself many times – what are the concrete benefits of AI for my business?  One of the key benefits is that AI technology represents a significant shift inRead more

2024 begun with farmers across the world raising their voices and protesting as they are being hit by falling incomes, environmental regulations, and competition from imports. Many farmers complain they feel caught between conflicting public demands for cheap food and climate-friendly processes while raising input prices makes significant hits to their bottom line.  The mostRead more

Many companies make „green“, „organic“ or „sustainable“ claims about their food products, but rarely is there any clear, credible, or verifiable information to justify them.  In response, the European Union is leading the shift in setting the rules on sustainability claims with the Directive Empowering Consumers for the Green Transition through Better Protection against UnfairRead more

In an era of digitalization, supporting the future of agriculture is crucial. The global food system’s sustainability and the growing world population demand innovative solutions.   While local governments worldwide grapple with challenges in maintaining sustainable agricultural production, and farmers face disruptions, climate change, labor shortages, and limited access to knowledge and advice, supporting farmersRead more

The main goal of every farmer is productive crop production. This includes achieving optimal yield, as well as quality and nutritious crops. Achieving this goal is an ongoing battle following weather conditions, detecting, and protecting against pests, and securing the availability of water, and soil quality.   What makes this battle even harder today is climateRead more

Customers globally are becoming more and more conscious of the food they are buying and demanding more transparent information about the lifecycle of the products. The trend of a shift in consumer preferences towards more healthy diets is continuously accelerating and is expected to reach its fastest pace so far in 2024.   At the sameRead more

Every day customers around the globe buy food without knowing its origin, how it was grown, and what exactly they eat. Their decision on what to buy is based solely on trust in the brand and company from whom they are buying, but they are demanding more transparency.  So, it’s time to let your customersRead more

Artificial Intelligence is transforming the way businesses operate, from automating tasks to enhancing communication with customers and increasing sales. This technology has already shown remarkable results with its capacity to deliver tailor-made, top-tier responses across a wide spectrum of topics and industries and brings various benefits also in agriculture.  It has the great power toRead more

In the dynamic AgTech world, partnerships are an important part of fostering innovation, sustainability, and efficiency in agriculture. As the agricultural landscape evolves toward embracing digitalization, collaboration between technology companies, consultants, agriculture stakeholders, and farmers becomes essential to address the challenges and opportunities that lie ahead.  With a global partnership network and more than 20Read more

Many relevant studies show that consumers’ demand for healthier and sustainable food is growing. Consumers have become conscious and demanding, they want to have confidence in the processes and actors that are involved in the lifecycle of food products. Thus, consumer trust in food is crucial to the transformation of the food system, and theRead more