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Most agri-input companies that launched an agricultural AI advisory program in the last two years will report the same two experiences: the technology worked, and the team was not sure what to do next. Farmer engagement was strong during the launch season. Questions came in, and the system answered most of them reasonably well. YetRead more

The conversation in digital agriculture in Africa has fundamentally shifted. At GITEX Africa 2026 in Marrakech, the question was no longer whether to digitize. Instead, companies were asking how to do it well, who to partner with, and how fast they can move. Consequently, the framing that positioned agricultural technology as a future concept feltRead more

Farm operations visibility often breaks down exactly when the season is moving fastest. It is almost mid-April. The season is running at full capacity. Two people are in the management office, and neither of them can say, without making a phone call, how much this season’s berry crop has cost per hectare so far. TheRead more

The ROI of AI advisory in agriculture is measurable, traceable, and directly connected to commercial outcomes – yet most companies do not know where to start measuring it. Unlike traditional marketing spend, where attribution is often murky, the ROI of AI advisory services in agriculture is measurable, traceable, and directly linked to commercial outcomes. ThisRead more

Every season, the first crop protection decisions set the trajectory for everything that follows. Spring crop protection planning is the process of scheduling, timing, and executing the first seasonal crop protection application based on scouting data, weather conditions, and product rotation strategy. Get the timing right, and you are ahead of pest pressure, managing riskRead more

For any farm owner, CFO, or operations manager running a large-scale specialty crop operation, the cost per hectare calculation is one of the most important numbers in the business. It determines whether a field is profitable, whether input spending is justified, and whether the season will end with healthy margins or unexpected losses.  Yet most farmsRead more

The concept of an AI advisor in agriculture is no longer theoretical. Companies across the ag-input, seed, and machinery sectors are already deploying AI-powered advisors to engage farmers at scale, deliver consistent agronomic guidance, and generate measurable commercial outcomes. But when someone says, “AI advisor,” what does that actually mean in practice? What does itRead more

Wheat disease detection is difficult to get right early in the season, especially when symptoms are still subtle. In the AgriDrone project, AGRIVI and Skyline Drones integrate high-resolution drone imagery into AGRIVI’s platform to improve early identification of Fusarium head blight and Septoria leaf blotch and support targeted crop protection decisions. These two wheat diseasesRead more

As global agriculture grapples with the twin challenges of climate change and sustainability, at Mexico’s agave fields, global tequila producer is transforming its operations with technology.  Emmanuel Arreola, a Data Management and Analysis Specialist at PROFOA, an independent company for service and support of agave production of Tequila Sauza, is helping lead this shift –Read more

In today’s fast-paced food and beverage (F&B) industry, artificial intelligence (AI) is no longer optional, it’s mission-critical. As consumer demands evolve, supply chains stretch across continents, and sustainability targets tighten, global brands are heavily investing in AI to stay ahead.  These innovations are just as transformative for agriculture: precision forecasting, resource optimization, and traceability haveRead more