BASF, one of the leaders in the industrial field, with an extensive portfolio of products and solutions for plant protection, has chosen the AGRIVI farm management software platform for agriculture to complement its portfolio of agro solutions for farms and cooperatives in Romania. The collaboration of the two companies comes in response to the challenges of modern agriculture, in which the increasingly unpredictable nature of the weather, the difficulty of combating pests, price volatility, and the acute shortage of natural resources have become increasingly current and complex issues.
The AGRIVI platform is a complete digital agriculture solution for all processes in farms or cooperatives and offers advanced capabilities for planning, traceability, and analysis of the entire production flow. The initiative of the partnership BASF and AGRIVI started from a simple finding: the digitalization of agriculture is becoming a reality in farms in Romania. Doing traditional agriculture is no longer even a compromise solution, and this is increasingly reflected in the work of large farms and top farmers. That is why BASF Romania is taking a leading position, offering new services and products to support farmers in the transition to digitalization.
”The digital services offered by AGRIVI complement the BASF portfolio of innovative solutions. In this way, we help farmers not only with our products, but we also support them in the digitization processes, offering them the farm management solution from AGRIVI. We chose the solution that we considered the most suitable for their needs “, says Marijan Tomsic, Country Manager, BASF Agricultural Solutions Romania.
The partnership between BASF and AGRIVI is intended precisely for those agricultural professionals who are not just farmers. It is for those who want performance, efficiency, profit, and sustainability. “I am proud that AGRIVI is once again recognized as an innovative digital solution that contributes to the long-term sustainability of agricultural production globally and with this partnership especially in Romania. With the help of AGRIVI software, farmers can reduce risks and increase crop quality and yield. On the other hand, with the implementation of AGRIVI platform, constant control of the production process is ensured, which allows traceability, so that consumers can have a completely transparent perspective on the production process of the food they consume.”, said Mircea Draghici, General Manager at AGRIVI Romania.
BASF specialists involved in the project also recognized the usefulness of the AGRIVI platform for farmers. “In addition to the online communication components and the channels on which we try to help farmers with technical information, to bring solutions to their problems in crops, the next step is to digitize the farm. That is why we consider that a farm management solution like AGRIVI is welcome. We tested the application in the pilot phase for a season and we are delighted that AGRIVI offers a complete solution.”, says Bogdan Boboc, Digital & Online Manager of BASF Agricultural Solutions Romania.
In Romanian language you can read the announcement here: BASF și AGRIVI: parteneriat digital pentru fermierii români