VeggiTech

Today, food traceability is a huge topic in food production and is globally emphasized among consumers and food producers alike. Consumers are becoming more aware of the upsides of a healthy diet, and are interested in knowing what exactly they are consuming. This trend is not only present but gaining steam in the United Arab Emirates (UAE), a high-end market that demands premium food quality to match the customer experience.

VeggiTech faced many challenges common among food producers that aren’t fully digitalized. There was no adequate input usage tracking or workforce management, stock monitoring was inefficient, and productivity and profitability data were lacking. But, among all the aforementioned challenges, food traceability stood out. What VeggiTech needed was a central platform in order to maximize profit and productivity, and add value to their product through traceability.

AGRIVI farm management software became the backbone of VeggiTech's entire operation. Everything — field management, resource allocation, storage management, harvest planning — is captured in AGRIVI.

With complete traceability enabled, VeggiTech launched the "Know What You Eat" campaign, placing QR codes on all product packaging powered by AGRIVI data.

The implementation of AGRIVI’s farm management software represented a huge boost for every part of VeggiTech’s production process. AGRIVI is the backbone of VeggiTech. Everything that the farm is conducting or executing is captured in the AGRIVI software. Entire field management, resource allocation, storage management, harvest planning, yield forecast versus actual yield, and many more vital insights.

Their new powerful tool meant that all of the food produced on VeggiTech’s farm is completely traceable. And so, the “Know what you eat” campaign was born. As a part of the campaign, a QR code was placed on all of VeggiTech product packages, making key production and quality data available with just one click on the smartphone. The data necessary to generate the code is provided by AGRIVI farm management software. Besides enabling customers to know the origin and quality of the product, this principle is strengthening the level of trust between the producers and consumers, adding value to other business entities. QR Code is the flag of The Food Revolution.

PRODUCT SOLUTIONS

AGRIVI Food

Traceability

Secure brand loyalty and sales growth through food safety and transparency

AGRIVI 360 Farm Management Software

Farm Insights

Easy-to-Use Farm

Management Software

AGRIVI Connect

Soil

Track Real-Time Soil Condition Data

to Make Fact-Based Decisions

Meteo

Real-Time Microclimate Insights

Straight From Fields