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Food companies universally dread a product recall. For good reason. A 2012 survey estimated that U.S. food companies racked up an average of $10 million just in direct costs for things like the logistics of product recall and disposal. Eighteen percent of those companies said they spent an estimated $30 and $99 million in directRead more

Making business decisions based on real-time data from the field, instead of using a gut feeling is imperative for productive and profitable farming. In crop production, this mainly refers to tracking precise and accurate weather conditions. After all, weather determines all life processes in plants and defines the possibility of performing various activities in theRead more

The farm industry today is facing heavy challenges. On one hand, there is a constant pressure to produce higher yields to feed the growing population. On the other hand, farmers need to increase their yield by using fewer production resources and minimizing their climate and environmental footprint. Whether producing food, or crops for further industrialRead more

A growing global population with deteriorating natural resources and increased urbanization means more people to feed with less water and farmland. To feed the world in a sustainable way, producers need to grow more food while reducing negative environmental impact. As a response to that global issue, European Union has brought a Green Deal Initiative. TheRead more

Farm digitalization has already begun and has become ingrained in the vocabulary of every agricultural producer, both throughout Europe, as well as the rest of the world.   With the growing world population, insufficient food production, insufficient and expensive production resources and lack of arable land, efforts are being made to find a way toRead more

During the last few years, transparency has become a popular term. Not only has transparency become one of the frequent requests from consumers, but it has also established its popularity in supply chain management. So how does transparency impact the standards in supply chain management? Collaboration and Transparency as a Prerequisite to Sucess To produceRead more

Digital agriculture is key, not only to strengthen the local production but also to competitiveness on the global market. Prior to the COVID-19 pandemic, the issue of the advantages of globalization compared to local food production was primarily discussed on academic and international political levels. What is more, the discussion revolved around highlighting the advantages and disadvantages of the different countries’ over-reliance on oneRead more

We are willing to pay more for better-quality food. Why can’t we then choose between an OK apple and a super nutritious one at the store?   Food safety is increasingly becoming the dominant topic of conversations across the developed world. Over the past decades, the focus was on securing as much food as possible; however, for years now, thatRead more

Being profitable is the main goal of every farm business. Farm profitability depends on three main factors:  Yield  Revenues  Production costs.  Complex and dependant on many production risks, agricultural production requires a lot to be successful and profitable. On the one hand, farmers constantly seek the best growing practices which will improve their yield. OnRead more

Digitalization and management of all production processes nowadays apply not only to the production and services but also agricultural sector. Innovations have become necessary to produce healthier, safer, and more affordable food sustainably and transparently. What is the golden recipe to successfully digitize any farm production, and what takes to digitalize a farm? Below youRead more