Moslavina voce

MOSLAVINA VOCE

Croatia | Industry: Farm Enterprise

Introduction

Moslavina voce is Croatia’s largest apple producer. Their Obreska apple orchard, where more than 200 hectares of land and a total of nine different varieties of apples are grown, is located near Zagreb. But, the title of the country’s largest apple producer comes with certain challenges as well.

Challenge

Managing one’s production in line with the professional standards and instructions issued by the relevant institutions, meeting the strict international certificate standards, Global G.A.P. and HACCP, and, at the same time, justifying the consumers’ trust, all pose an enormous challenge for any large producer, including Moslavina voce. Moreover, the company is faced with another serious challenge: managing its seasonal workers, be it tracking their productivity or communication regarding the execution of their work orders. Nonetheless, the company’s progressive management team has managed to successfully respond to these challenges by digitalizing their operations, i.e. introducing the AGRIVI software in production monitoring and management.

One of the triggers for this digitalization has also been their wish to attract younger employees because generational changes are expected to take place soon. All the activities at the Obreska orchard are coordinated by the young production manager Ivona Tupek, who has opted to rely on more modern business management practices due to the strong demands for further adjustments and the introduction of even stricter standards in their production.

Ivona is an agronomist and, rather than relying on her gut feeling when managing the apple production, she utilizes real field data. It is much easier for her to decide whether the time is optimal for protecting the orchard from pests and diseases when she uses the on-farm weather stations as well as the crop disease and pest warning and prediction system and relies on monitoring every orchard scouting.

“With AGRIVI we create the preconditions for a much easier communication of work orders and offer automatization of reporting to comply with international certificates and meet the requirements of relevant institutions.”

Ivona Tupek, Moslavina voce

Solution

With the introduction of the AGRIVI software, the management of Moslavina voce has committed to taking on the challenges of production management and meeting the strict standards of the relevant international certificates. Accordingly, running all the activities through the AGRIVI software has resulted in much better communication regarding the execution of work orders, as well as the automatization of the reporting process, which is needed to fulfill the requirements of the international certificates and relevant institutions. Plant protection is a good example of this. By opening a work order in orchard protection, an agronomist can provide precise instructions on implementation, including the following:

- Workers in charge of implementing orchard protection
- Equipment to be used in the process
- Amount of pest control products and additional data, such as pests treated and waiting period
- Pest monitoring activity, based on which protection is being implemented
- Amount of water
- Use of own user settings
- Additional instructions and field images

To ultimately lower the administrative burden on the employees responsible for submitting various reports, the data entered in the AGRIVI software will automate the creation of different reports on production traceability, use of pest control products, and pest monitoring. Thus, after entering the necessary data into the protection-related work order, a report on the use of plant protection products is automatically created, and includes the following data:

- Crop and field treated
- Product and amount used
- Active substances and amount used
- Harmful organisms
- Waiting period
- Date
- Treatment start and end dates

Managing the production with the AGRIVI software has also modernized the process of tracking the seasonal workers’ work hours and their productivity (for instance, the number of apples picked or the number of trees pruned, by field and apple variety). Subsequently, Moslavina voce employees can easily plan the activities that their seasonal workers will be carrying out during the season, and monitor their execution in a single place, via web and mobile apps, instead of taking notes on a piece of paper and entering the data in various sheets.

The management of Moslavina voce has recognized the introduction of new technologies as an imperative for improving their production processes and, consequently, increasing their competitiveness. By opting to introduce the AGRIVI software instead of taking notes on papers and relying on one’s gut feeling, Moslavina voce has made a huge step forward in doing business, thus positioning itself as the true example of using best practices.

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